"This recipe is good. The portions are off, however. I'd say that following the directions as they are gets you enough paella to feed 8, not the 4 to 6 mentioned in the recipe.

I would also modify a few things to get an even nicer result. First, you can skip the Lobster tails if you're trying to save some money. They are beautiful as a presentation piece, but not necessary. Go with scallops if you want more seafood. Second, I tend to like garlic, so I would increase the garlic cloves to 6, rather than 4. Third, I would substitute chicken broth for the water, and instead of adding the saffron threads to your paella, first infuse the chicken broth with them (it helps to better diffuse the color/flavor). I would also add some yellow food coloring to really make the color of the dish pop.

As has been pointed out elsewhere, the ingredient list for the spice rub is wrong. Use smoked paprika, not sweet. It makes a big difference.