"My husband is very active power lifter and Active duty military. It's always been a challenge to keep him fed well on his crazy schedule and store bought protein bars get pricey when he eats them a lot. I add a little more protein to these for his diet but we love them the way they are too. They taste great and I buy ingredients in bulk to save money. A plus!! And my kids love them too! And they are much more nutritious than the granola bars in the store! "